Monday, March 24, 2014

Hello Mr. VegaI tried to upload this to the blog but I could not, for this reason I am sending you this via e-mail. 


This is the link of the video that I chose http://www.youtube.com/watch?v=BiZkPmElJaY&list=WL5MMTcDTakU--N51EeaXdfMf7s2bHTvZM
"Assurance Wireless national ad.wmv"


This ad uses logic and emotional elements because:
 First of all, the introductory image of this ad is an elder woman who expreses  gratitude and fragility, as well as she modulates her tone of voice ,and also pauses when it is needed to give emphasis to her points.
Second, the narrator in the video gives a pieces of information about the service of the company. It is important to read the paragraph at the bottom of the screen so you know that the service is limited to eligibility .
Third,there is a casual reasoning type. There´s a couple who share a testimony about how they could use their AS-W free cellphone to help other people by calling the 9-1-1 line, in this way the company conveys the importance of having a cellphone. It is a fact that if a person has a heart attack it is crucial to have a cellphone to call 9-1-1, so if there is any emergency you will need a cellphone.
To conclude the narrator says that Assurance Wireless is created to make you conected to the people who can help you move forwards in life which is a pure emotional slogan. In addition to make a strong conclusion there is a cellphone at the end of the ad with contact info. next to it. 

Abigail Molina

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